The challenge
Built from zero.
Digital to print.
International Purchasing Associates is a full-service hospitality supplier — outfitting hotels, restaurants, resorts, and commercial kitchens across the Americas with everything from outdoor furniture and tabletop to commercial refrigeration and professional appliances.
Came on board as in-house creative lead with a mandate to build the entire digital and marketing operation from the ground up. That meant designing and launching ipaexport.com, building the IPA Supply e-commerce platform, running all digital marketing, designing every vendor campaign and product collateral, managing the print production chain, and keeping the brand consistent across channels — all simultaneously, all in-house.
Scope of work
Website Design
Full corporate site — ipaexport.com — designed and developed with full brand system, product categories, and project showcase
E-Commerce
IPA Supply platform — full WooCommerce build with browsable product catalog, categories, clearance, and checkout
Digital Marketing
Social media management, email campaigns, brand newsletters, campaign assets, and digital advertising across all channels
Vendor Collateral
Product sheets, sales flyers, and brand campaigns for partner brands — Silit, True Refrigeration, myPRO, and others
Print Production
Product catalogs, open-book lookbooks, brand materials — managed from design through vendor production and delivery
Brand Campaigns
Full campaign creative for trade show presence, email sequences, and branded content series like Wining & Dining
Corporate website · ipaexport.com
E-commerce platform · IPASupply.com · Outdoor Furniture
E-commerce · IPASupply.com · Tabletop category
Product catalog · Print & design · Open-book layout
